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Hermes (Hermes) - one of the most known Houses of a fashion - associates at admirers with legendary scarfs-penalties, bags BIRKIN, belts with letter H on a buckle and, certainly, with orange boxes on which the known logo flaunts.

The house of fashion Hermes is one of the most well-known and oldest Parisian Houses. The company staff makes more than 4640 persons, besides in the near future is planned to open firm boutiques in Korea, China and several cities of Europe.

Today Hermes lets out products having by invariable success from a skin, clothes pret-and-port, perfumery and ornaments. Company HERMES INTERNATIONAL posesses the whole empire of the retail shops which have stretched the possession in 35 countries of the world. Incomes exceed $1,5 billion Nevertheless, business of the legendary House remains to this day family business, experts consider whose success as one of the most successful examples of family business. In what image the company making luxury goods, could keep the traditions and adherence to family values?

History Hermes directly is connected with loshadmi. In 1837 the founder of company Terri Hermes has run risks and has put up all money available for it in manufacture of a harness and saddles. Soon members of royal surnames became Terri Hermes's clients. Business extended. Bags and other leather accessories were added. Scopes of talents young and vigorous Teri are promptly multiplied and after a while cover manufactures of jeweller ornaments from gold and silver, every possible fashionable accessories, hours, and, is final clothes subjects.

In 1870 Terri Ermes has transferred control of family business to the son Emilju-Sharlju who later 10 years has redeemed in Paris the house №24 in the street Rue Fabourg St. Honore where shop HERMES and workshops have taken places. In 1920 Emil-Sharl has enriched assortment of leather products of the company, having added to it hours on a leather thong and leather gloves. Then the line of clothes has been started pret-and-port. In 1922 the son of the founder of the company, in turn, has transferred family business to its grandson - Emilju-Morisu Ermesu.

The whole five generations of vigorous and talented successors of business Teri Ermesa created empire Hermes, the empire which has proclaimed quality and faultless taste priority in the development.

Trading House Hermes does not stop process of the formation even during the difficult period between two world wars. In several French resorts branches of House Hermes open, and in 1929 the firm opens shops in Nju - York, than marks the exit on the global international market.

In 1970th years observers of the fashionable market repeatedly stated the fears for House HERMES, believing, that profitableness of the company has been sacrificed to quality. Also it is necessary to notice, that their fears had strong reasons: with introduction of artificial synthetic materials and growth of demand for simple and easy design, adherence HERMES to classics with its natural materials (silk and a skin) and to modest style could lead the company to crisis. And it is valid, usual for HERMES annual growth of sales in 5 % began to decrease steadily.

To overcome developed situation, the company has invited new designers of clothes who should recover a line pret-and-port and develop subjects of clothes new and rather unusual for the House, such as bajkerskie jackets and jeans. As a result the advertising campaign of 1979 representing the fashionable young girl in scarf HERMES, has opened a brand for new generation of consumers of luxury. The taken measures transformed the House from object of nostalgia of old generation to a subject of dreams of young men.

Now Hermes lets out various production: clothes, hours, perfume, jeweller ornaments, and since 1984 - refined subjects of table layout. However, as a tribute to the past, attributes of riding remain the logo of the fashionable house.

All over the world for today delightful scarfs, or a penalty as them name in House Hermes use special popularity. Weekly designers of the company develop three new samples to a penalty, the control over creation of each image personally carries out present, the fifth under the account, the head of the House Jean-Lui Duma-Hermes (it has replaced on a presidential post of the father, Robera Duma, in 1978). As it is necessary to notice, that for koloristiku already more than 20 years answer a penalty the unique person - Charles-Anri.

Not the smaller glory in the world of a world fashion was got by accessories from Hermes: ties, bags or gloves, and also other trifles which are bought up with amazing speed. Even despite high cost in 5-10 thousand dollars, handbags Hermes to have to order for some months. And nominal bags Hermes have received the world popularity.

Image of mark of the highest level the uncountable branches opened in the United States support, Asia, Europe, Avtsralii and other corners of globe.

Now creative director Hermes is Jean-Paul Gaultier.

Many prophesy to the house of fashion Hermes the brilliant future, and is quite possible, that the House can shortly make a serious competition to such companies as Gucci and LVMH.