Fashionable portal

Company Salvatore Ferragamo – one of the most known and considerable Italian and world luxury the brands, representing footwear, products from a skin, accessories, clothes and aromas. All things making an exposition of boutiques of mark Salvatore Ferragamo, it is completely made in Italy.

The company belongs to family Ferragamo and their elder son is supervised Salvatore Ferragamo Italia SpA which president is Vanda Ferragamo, the wife of the founder of the House, and the general director – Ferruchchio Ferragamo. New collections of clothes, footwear and accessories of mark Salvatore Ferragamo are on sale in more than in 450 boutiques worldwide.

Salvatore Ferragamo was born in the end of a century before last in the Italian village, on the earth where all are able to sew footwear. In 8 years he has sewed the first boots, in 12 - has opened the shoe workshop, in 16 - has left in the USA and soon already put on all Hollywood. Floor negri and Mary Pikford, Rudolf Valentino and Gloria Svenson were its constant clients. To do perfect footwear, it was learnt to anatomy and the mathematician. It was the first who has made shoes on heels convenient in a sock. He has invented a platform sole.

There was it thanks to Benito Mussolini. In 1936 when Ferragamo worked in Florence, the Ethiopian campaign has begun. All high-quality steel of which the master has got used to make instep supports, has been requisitioned for military needs. Instep supports began to break, heels - to be unsteady, and ladies brought shoes back, Ferragamo them repaired again and again, but saw, that it is a vicious circle. And then he has decided to fill space between a heel and nosochnoj a part a pith tree from Sardinia. Platform soles became sensation, the fashion on them has bypassed all world.

To create illusion of "invisible" shoe Ferragamo cut out from a tree klinoobraznyj a heel so that the foot seemed simply weightless in air. It has replaced leather crosspieces with nylon threads, having spent them from one party of a sole to another.

Depending on light conditions the top part of such sandals - barefoot persons often seemed invisible while under a certain corner it seemed, as if the heel floated by air. Despite all virtuosity and the present avalanche of publicity of a sandal were not bought almost. Ferragamo explained it to that women felt too frankly undressed in such footwear, others considered, that the price was fault to all. “Who will want to buy pair of invisible shoes for 29,75 dollars if for the same money it is possible to buy 4 tons of coal?” - one newspaper wrote. Probably, that the ingenious design idea was too illusive and insignificant for women of a post-war time who thirsted the present abundance and excesses.

In 60th years "invisible" shoes have gone through the present furore. Heels and fringings of these fashionable it is at that time exemplary fashion designers decorated brilliant stones. It is paradoxical, but, remaining transparent and at times invisible to a sight, shoes, nevertheless, drew all looks on themselves, and legs on which they have been dressed, undoubtedly, should be well-groomed and have the excellent form.

Among inventions Ferragamo - sandals on outsets in the ancient Roman style, made it for the Hollywood film in 20th years. Before women did not represent, as it is possible to bare a foot publicly. Also have put on sandals only after the present Indian princess for whom was habitual to show feet, has appeared in them on a secular reception about what have immediately written newspapers. Ferragamo the first has started to experiment skins of exotic animals and the fish skin. Ferragamo has thought up open shoes with multi-coloured vkladkami and a heel-cage consisting of rods.

As the legend says, signor Ferragamo took a measure each client and knew all about their tastes and whims. Gloria Svonson and Klodet Kolber preferred classical models. Marlene Dietrich always chose footwear of courageous vanguard design and put on each pair of no more than two times. Ingrid Bergman shoes on a low heel, and Odri Hepbern – absolutely without a heel liked. Even when Salvatore Ferragamo has returned to Italy in the late thirties, its communications with the world of Hollywood have not weakened. It made well-known sharp-nosed lodochki on 11-centimetric hairpins, Monroes favourably underlining sexuality Merilin, and in Salvatore Ferragamo Greta Garbo ordered the shoes stylised under the man's.

Today mark Salvatore Ferragamo not only sews footwear for a daily life of stars and their solemn issues, but also continues to co-operate with leading movie companies. In 1996 for the Madonna in role Evity Peron in Alan Parker's film company Ferragamo has created 14 models. For Drju Berrimor crystal shoes in which she acted in Andy Tennanta's film «History of the Cinderella» have been made

With arrival to legendary Spanish fashionable house Loewe (it is said: Lu-hey-vej) creative director Stewart Viversa in January of this year on horizon the new serious player of the world fashionable market has loomed. pochivshy, was, the house of a fashion beginning 162 years ago as factory on manufacture of leather bags and accessories, not simply worries a rebirth, and has seriously aimed to win Europe and to make a competition atlantam. FashionTime how the past inspires the future.

With the Madrid concern Loewe which does not have contrary to ordinary opinion absolutely any relation to the German manufacturer with the same name find fault-end TVs, has been based in 1846 by one of the first Spanish businessmen of German origin Enrike Luejveem. It has been betrayed to the business and was engaged exclusively in tailoring and sale of bags and accessories from a skin, not aspiring at all to leave on the international level and to expand manufacture.

In 1905 it has made the workshop the main supplier of a royal court yard, and after five years its boutique became the most popular in Madrid. After death Enrike in the end of XIX century factory Loewe which has kept a name of the founder, has fallen into in enterprising hands - began to acquire clientele and to open the branches abroad, having begun with fashionable London and a boutique on prestigious the Nju-bond-strit.

Turning point has happened in 1947 when mark Loewe of the first in Spain has got exclusive rights on sale of collection New Look from Christian Dior, on those times of the main world fashionable house and the legislator of trends.

To 1960, having inspired by successful development and an obvious bias in lady's wear area, management Loewe has employed own designers and began to let out a firm line of ladies' clothes.

In 1970 mark has presented the first perfume “L” - successful start has begun the whole history. For today at house Loewe 14 firm aromas are let out.

The founder of well-known mythological logo Loewe is designer Visente Conducted, employed with mark of known Spanish both European graphic designers and included in collections expensive accessories from the silk, subsequently become to one of firm accents of the Spanish house of a fashion.

In 1996 house Loewe has got French fashionable concern LVMH which owns till now a controlling interest of mark and has the right to build a policy and to appoint new designers. Actually, a year later after the favourable acquisition LVMH, headed for modernisation and conquest of younger audience, has appointed creative director Loewe to that moment of little-known designer Narsizo of Rodriguez, for four years managed to involve in mark interest of the Hollywood stars and the most exacting fashionable critics.

On change to the Rodriguez which has left from Loewe to create own fashionable house, in 2001 the Spanish designer José Enrinke Ona Selfa who born both grown in Bruxelles and has been brought up on traditions well-known antverpenskoj of the school of modern design has come.

The unusual manner of processing of a skin and modern technological decor have caused rough delight on the Parisian week of a fashion of a season «autumn-winter 2002/2003» - then house Loewe debuted on a world fashionable scene, instantly having gained authority at admirers of elegant womanly style. Selfa throughout all three years at wheel Loewe continued the traditions begun at the beginning of the century, - tried to use in each model noble furnish by a skin. Inserts from an elite soft skin decorated both daily dresses-jerseys, and silk evening dresses, and even sportswear Loewe.

To one of the first Selfa has presented under mark Loewe fashionable now an accessory - the Greek sandals - "gladiators". Six-summer service Selfy, despite all its diligence, has not brought in coin box LVMH of the big dividends in this connection new management Loewe has decided to take cardinal measures and has appointed to a post of the creative director of British Stewart Viversa, having charged to it to make revolution.

New turn

Revolution which all waited from the former designer of the British mark Mulberry Stewart Viversa who has moved to the Spanish capital in January of this year, has almost happened on its debut display by spring of 2008. The Osenne-winter collection 2008/2009 which are distinct from all that was earlier, has captivated visitors of the Parisian Week of the Fashion asymmetric leather dresses with unprofitable pockets, trousers-pipes in sexy obtjag, jackets from mint of a pink skin with a magnificent jabot, jackets-bomberami from a matte skin with air sleeves and others futuristichnymi in the images.

The graduate of Westminster university, 34-year-old Vivers began the design career in studio of the Italian mark Bottega Veneta and French Givenchy. During six seasons since summer of 2002 he helped Mark Dzhejkobsu to create bags for Louis Vuitton then has left in Mulberry.

Its distinctive feature - so-called "kul-factor". All dizajny, represented Viversom, equally approach also to conservative-minded fashionable ladies, and feshionistam, got used to unite in the image absolutely different styles.

Source: a site bcetyt.ru

Jimmy Chu – the Chinese by origin – was born in 1961 year in Penang. At a birth parents have named it to Jimmy Chu Jang Kit, not suspecting that in the future it becomes so well-known.

Now Jimmy Chu is considered one of the most magnificent fashion designers among those who makes surprising footwear of manual work.

Jimmy's career has begun many years back when it has with own hand made first pair of footwear – then to it was only eleven years.

Jimmy Chu has arrived to London in the beginning 80 on purpose to study design of footwear.

It has arrived for study in Technical college Cordwainers' Technical College (this educational institution is now a part of the London College of the Fashion) in London which has ended in 1983th year - with the diploma. By the way, during Jimmy's training worked as the cleaner on local factories of footwear and simultaneously worked at restaurant. Thus, the future fashion designer earned money for study.

In 1986 year – in an old building of one of hospitals of East London – Jimmy Chu began to be engaged in manufacture of footwear which has been very soon noticed by the public and on advantage is estimated.

In some years – in 1988 year – the known fashion magazine has shown a collection of footwear of Jimmy Chu and approximately during the same period of time among clients of the fashion designer known significant persons (such, as, for example, princess Diana and many other things) began to appear.

In 1996 year Jimmy Chu (together with British editor UK Vogue – Tamara Mellon) became souchreditelem to company Jimmy Choo Ltd., which became one of conducting fashionable the organisations.

In 2000 of Chu has received in Malaysia title Dato corresponding to the British knightly rank, and in 2003 Jimmy Chu for the merits before a fashion has received from the British queen an honourable title of the Officer of an award of British Empire (Officer of the Order of the British Empire).

In 2001 year Jimmy Chu has sold half of company – for ten millions dollars and since then worked exclusively over creation of clothes of a high class (company Jimmy Choo Ltd made under the licence.). These clothes were issued under mark Jimmy Choo Ready-To-Wear or is simple - Jimmy Choo. By the way, then Jimmy Chu has expanded own manufacture and has started to make bags, so excellent, as well as its footwear.

Now Jimmy Chu lives in London. Today he works on the project of manufacture of shoe skill in Malaysia where his name is extremely popular and basic for the majority of local fashion designers-shoemakers.

Expressive eyes always in a fashion. And especially now, when in a fashion multi-coloured shades and podvodka have again entered. So after long minimalism it is necessary to recollect a multi-coloured palette and some rules again.

It is enough to put shades on eyelids to give to a sight mysteriousness and tenderness. Application of various technics of drawing of a make-up allows women to look every day in a new fashion. Fine game of paints will present to eyes special sensuality and brightness

Now the choice of various eye shadow is very wide: dry or liquid eye shadow, shades in the form of gel or a cream, pencils. Are most convenient in application and consequently dry shades, but for those who carries contact lenses are popular, they are not always suitable, after all small parts of shades can get to eyes, causing irritation.

In this case it is better to use shade-cream, but they also have the lacks - skin can accumulate pleated. Besides to put such shades it is necessary very quickly as they practically instantly dry up. All kinds of shades have the merits and demerits, therefore it is necessary to choose shades with which to you are convenient for using in each concrete case.

What eye shadow happens

It is known, that shades happen two kinds – matte and nacreous. Certainly, they have different appointment:

·matovye shades are used to underline expressiveness of eyes, to draw to them attention;

·perlamutrovye shades give to a sight light and shine.

Matte shades can be put on all eyelid whereas the nacreous impose on a certain point of a century, in particular on the upper eyelid middle, allocating it.

The important detail: avoid drawing too a considerable quantity of nacreous shades if already there are small wrinkles as nacre will even more underline them and will make the person less attractive.

Choice of the necessary shade

All colours can be mixed with each other indefinitely. The make-up is very seldom carried out by means of the one and only colour. At a choice of shades it is necessary to consider not only colour of eyes, but also a hair colour and clothes.

Blue eyes: black, grey shades (from dark grey to light grey shades), steel, dark blue, grey-blue, pink, white, colours of an ivory, brick, violet; nacreous shades of white, serebristo-blue and pink colours.

Flavovirent eyes: light yellow, yellowy-brown, beige shades, shades of colour of an ivory, emerald and lime greens, chestnut, coral, orange, brick, copper, violet colours; nacreous shades of golden, green and copper tones.

Is dark-brown eyes: brown shades (from the most dark to the most light shades), beige, light yellow, gilt, white, violet, orange, dark green, shades of colour of emerald greens, an ivory; nacreous shades of golden, white, green, copper tones.

Choosing eye shadow, do not forget to check up, whether their shade is combined with tone of your skin. Always there are shades which to you in no event cannot be carried because of incompatibility with tone of a skin, therefore important to check up it before purchase of shades.

So, swarty women are recommended to choose a shade of dark shades as light shades on dark centuries look unnaturally as though eyelids has strewn lightly with a dust.

At a choice of shades also it is important to remember, that dark shades visually reduce eyes, and light, on the contrary, increase and as if open. So, the main rule which should be taken into consideration at purchase of shades: choose shades which will allocate eyes and will make a sight expressive. Trust not to advertising, and own eyes and intuition.

Simple rules:

- Is better shades lay down on a skin preliminary greased with humidifying cream and slightly powdered by a thin layer of transparent friable powder.

- Putting to a shade on an upper eyelid, hold eyes opened, and slightly incline a head back - so you will see created drawing, and shades will lay down more exactly.

- If you mix in a make-up of a shade of different colours, shade border between them a pure brush.

- To clean surplus of shades or to muffle colour, "get wet" a make-up slightly powdered wadded disk.

- Eye shadow needs to put an equal layer, since an easy shade, gradually increasing its intensity.

Correction of lacks by means of shades:

- If at you close planted eyes - place colour emphasis on external corners of eyes, and on internal put a few light or white shades.

- If eyes are planted deeply - make up an upper eyelid light shades with nacreous parts, having spent a thin dark line over the top eyelashes.

- If you wish to increase visually eyes - use light shining shades, and here matte dark shades and an accurate contour of eyes for you - a taboo.

- Shades shade only in a direction upwards, differently the sight will look heavy.

- If you are at a loss to define, what colour of a shade to you go more, choose them under colour of eyes. To many women there are also the shades of contrast colour creating an unusual combination to colour of an eye.

- In the field of internal corners of eyes and on a mobile eyelid put shades of more light shade, and there where the eyelid "has hung", more dark colour. So, for example, dark blue eyes is better to underline a warm brown or copper shade, from it colour of eyes will be more intensive

- At convex eyes use dark shades. On a lower eyelid put a planimetric line a dark pencil or shades by means of a brush. An upper eyelid cover with shades-bases of a neutral shade, and then a brush put on it a few dark shades.

- Visually to narrow widely put eyes, use two kinds of shades - dark and light. Internal corners of eyes paint with dark shades, and beginning from the middle of eyelids - light.

More romantic history, than the history of creation of house Chloe, probably, not to find. Fashionable house Chloe based in 1952 is considered the ancestor pret-and-port – ready-to-wear clothes of a class lux.

Before its occurrence expensive fashionable houses of France made only dresses haute couture, that is custom-made and in the single copy. The situation satisfied those few representatives of the elite, ready to leave the solid sums of money for the sake of own image, however in any way had no to development of the fashionable industry as a whole.

As a matter of fact, at Chloe never existed strictly chosen line of style - the philosophy of this fashionable house varied under the influence of the invited talented fashion designers.

All has begun in 1945 when young rich aristocrat Gabi Agen has arrived from Egypt to Paris.

It, having become bored from high life, together with two girl-friends directly at home suited a workshop on tailoring of dresses. The name to mark Gabi has given by name girlfriend Hloe de Brjumeton. The enterprise was started as comic and for a short while. However lovely dresses were bought up at girl-friends with a surprising agiotage. As a result in 1956 in well-known Cafe de Flore the first display has taken place.

Simple and elegant dresses have not left indifferent women of fashion: for the first time in history fashions the shown models were natural and artless. Idea of a collection - “a glamour on every day” - have very much liked secular young ladies of that time.

The whole nine years for Chloe the most different fashion designers while in 1965 for business Charles Lagerfeld who "has got stuck" there for eighteen years did not undertake were engaged in design. Having added feminity and softness silhouettes, it has made this mark fashionable and recognised all over the world. In the sixtieth, thanking Lagerfeldu, streaming fabrics, and also dresses and blouses in style which can be characterised as something an average between hippie and tsyganshchinoj became card Chloe. Such style has suited to taste to the most brilliant women of that epoch: Grejs Kell and Maria Kallass.

In 1971 Chloe has opened the first firm boutique in the centre of Paris, having made its place of daily pilgrimage of women of fashion from all Europe.

After Lagerfeld has left Chloe, having gone to work wonders in legendary house Chanel, the mark tested almost ten years' crisis. In 1992 Lagerfeld on couple of years has returned on the left post, having tried to revive interest of beautiful collections of fans of purely French romantic style already spoilt by an abundance.

In 1995 the management offers a place of leading fashion designer Stelle McCartney. For the first time its collection has been shown public after leaving school Sent-Martins on a class of fashionable design. Many students and now for degree display ask the friends to take part in defile. Two supermodels - Naomi Campbell and Kejt Moss … have appeared girlfriends Stelly

Pity position of House Chloe has not frightened the debutant. One of its teachers recollects, that it always was “the efficient girl”. Thus Stella never epatirovala public, not “sewed oleni horns to a back of a night pyjamas”. Its style always was womanly, sexual, with a lung "hippovskim" a shade. And here to you a new image from Chloe - classics and vintazh, laces and a transparency.

At McCartney Chloe again has taken in the lead positions in the world fashionable market, having opened boutiques in New York, Hong Kong and London and having brought huge profits to its owners.

In 2002 after leaving Stely the post occupies Fibi Filo. Collections Fibi Filo easy and quiet on mood. Its things are created for matured turgenevskih girls. Slenderness translucent topov, confident feminity of air dresses, many-tier skirts-veils became companions of collections Chloe, remaining thus same sexual, as well as always. And then, on the peak of the success suddenly took and has left, having made happy the colleagues only dry statement that plans the next years to devote to a family and the future daughter.

In October, 2006 "baton" have transferred to the designer of the Swedish origin and the graduate of the London School of design of St. Martin - Paolo Melimu to the Anderson. The Swede who has worked on a post of only three years, obviously has not justified hopes, and here now, at the crossroads two roads Chloe tries to revive anew.

About the 38-year-old assistant of house Chloe to whom have charged mark revival, a little that is known. Unless only that it began assistant Fibi Filo, to much at it has learnt and it is ready to realise many of the got skills and the projects conceived together into a life. Behind shoulders at Makgibbon – only a position of the assistant in house Valentino yes the diploma of prestigious London college of design Central Saint Martins. However, what to think – speak, the girl with enthusiasm has concerned the powers given to it and there has already begun preparation of a collection spring-summer 2009 which all of us can estimate in October.

Without what the majority of women all over the world cannot manage? Certainly, without the hulk for eyelashes. Even those who adheres to minimalism in a daily make-up, cannot resist against this "magic wand" which one wave does eyes more, and a sight - more expressive, opened, languid.

Simple and convenient in application, ink changes the person, as any other cosmetics. The secret of the hulk that it extends eyelashes and gives them additional volume. It is said that eyes - a soul mirror. The made up eyelashes do eyes beautiful, and a sight - expressive. Ink should become an obligatory subject in your handbag and the beautician, however how to choose "correct" ink - after all temptations so much! The cosmetic industry constantly works over improvement of the formula of "magic wand" and creation of the hulk which to satisfy inquiries even the most exacting woman.

However what ink is necessary to you?

Kinds of the hulk.

Depending on decorative effect ink is subdivided into following kinds:

- Usual ink;

- The ink extending eyelashes;

- The ink giving to eyelashes volume;

- The ink which is tightening up eyelashes;

- The ink which is exactly painting over eyelashes.

The purpose of the extending hulk is already clear from the name. Its structure includes special fibres (more often silk or nylon), doing eyelashes longer. Often such ink is on sale in double tubas – white kremoobraznaja the weight just contains extending fibres, and the colour party tints eyelashes. The main thing at use of this type of the hulk – not to overdo at its drawing, differently eyelashes become so long, that will prevent to open to you eyes. Put such ink no more, than in two layers.

Volume ink serves for "underlining" of eyes, does eyelashes fluffy. For this purpose the structure of the hulk includes microgranules of wax which envelop everyone resnichku "utolshchajushchej" plenochkoj therefore eyelashes do not stick together among themselves and look volume and fluffy. Besides, for increase in volume of eyelashes in such hulks various additives (for example, a coal dust or the smallest fibres, as well as in the extending ink) are used. The ink which is belonging to the class volume, has a brush with in regular intervals located bristle (like ershika), sometimes – a special bending brush.

At use of the tightening up hulk the necessary effect is reached by "twisting" movements of a special brush with a short bristle or fibers of different length which in regular intervals distribute a paint on eyelashes. Tightening up ink contains pitch and keratin which pull together eyelashes at drying, thereby, giving to them the bent kind.

Besides, ink can be both water-soluble, and waterproof. Waterproof ink will rescue you rainy day, in a blizzard. She will allow you to save the face — literally — after visiting of pool and melancholy attacks (easier speaking, tears). If you choose waterproof ink necessarily get a special milk for make-up removal (it it is necessary and for removal of the usual, water-soluble hulk). If usual ink at worst can be removed water with soap (though it very harmfully for a skin round eyes), that, removing thus waterproof ink, it is possible to lose and eyelashes.

To put ink it is necessary from the middle of the century, from both parties, and not just from below as does this majority of women. Otherwise eyelashes simply slipnutsja or will be non-uniformly painted. Put one layer of the hulk and allow to it to dry up a little, then zigzag movements paint over eyelashes once again and divide a hairbrush for eyelashes.

At a colour choice as there are certain rules. For example, it is better to blondes to avoid, whenever possible, the black hulk and to use it only for an evening make-up.

And at whom an eyelash by nature black, can underline their beauty by means of gel for eyelashes. It will not be swept up, will not spoil natural colour, but will form eyelashes and slightly will extend them.

To lovers of experiments advise to address to the colour ink, the blessing today its palette does not know borders. For example, it is possible to make up the top eyelashes is traditional-black or brown ink, and on bottom - to put colour ink, in tone of your eyes. It will make their colour deeper and shining.

If you wish to make up eyelashes only colour ink, prefer more sated colours (dark green, dark blue, brown). Pink or lilac colour of your eyelashes looks surprisingly perfectly and touchingly when you close look at yourselves in a mirror, however will seem from apart as if you just cried.

If all of you have stopped the choice only on the colour ink pick up shades of contrast colour. Otherwise, eyes will seem washed away and inexpressive.

Ink for eyelashes is a good way to underline beauty of your eyes, the main thing, to make a correct choice.

The name "Balensiaga" - the well-known fashionable house under the guidance of Kristobalja Balensiaga - is known to all professionals of the fashionable industry. However, since the master has departed from affairs in 1968, and then has left this world in 1972, the glory of the house gradually began to die away, while to the beginning 90 about it have not forgotten absolutely.

However the legend lived. And revival of the well-known name has appeared pertinent spent the XX-th centuries.

It till now consider as the great couturier of XX century K.Balensiaga in 1950th was one of recognised leaders of haute couture who dressed the most brilliant and elegant women. But its approach to modelling was full contrast to sights at K.Diora's fashion.

Balensiaga did not aspire, as Dior, often to change a silhouette. Its clients (sometimes the same, as at Diora, — Marlene Dietrich, the duchess Windsor, and also the princess of Monaco Grejs, Jacqueline Kennedy-Onassis, Mona a background Bismarck, Elizabeth Taylor, etc.) could carry dresses and suits from "Balensiaga" on mnogu years, not being afraid, that they will get out of fashion.

When in 1968 he has decided to close the house of haute couture, the present agiotage has begun — some clients ordered models for the future - for some years forward, not representing as they can do without creations «great Balensiaga».

It did not apply for dressing all world, preferring to create refined models for the elite.
K.Balensiaga's haute couture considered as art: «the Couturier should be the architect of a cut, the artist of colour, the sculptor of the form, the musician of harmony and the philosopher of style».

Its models compared to works of art for perfection of lines, restraint and mysteriousness of images and a magnificent cut, they were not subject to whims of a seasonal fashion.
But at this K.Balensiaga perfectly well owned craft "haute couture" — was able to create models a headdress method, to cut, perfectly knew all seams, secrets correct utjuzhki and furnish etc.

In each collection necessarily was one or two models which it sewed with own hand from the beginning and up to the end. He cut so masterly, that a fabric for model ordered to within centimetre.

Its revolutionary silhouettes have defined a new epoch in a fashion: there has come an era essentially other mutual relations of clothes with a body. Its opening in the field of a cut and silhouette construction named «by miracle Balensiagi». It has released a body and has simultaneously built a rigid architectural line which was read on distance and at the same time did not hold down movements. But, possibly, not only it became pledge of its grandiose success. In its clothes there was a drama, present Spanish, severe and full of passion. A drama which so lacked women of post-war Europe.

Kristobal Balensiaga was born in 1895г. In Guetarija in Basque Provinces. In 1919 has opened with the help of the marchioness de Cash desk-torres salon in Dignity Sebastjane.

Since 1931 members of royal family were its clients. In 1933 together with Pedro Rodriguez has opened the fashion House in Madrid «Eisa», in 1935 – in Barcelona. In 1936 during civil war in Spain Balensiaga has left to London, in 1937 has got over to Paris where has opened haute couture House.

In the late thirties has offered refined stylisations on a theme of a historical suit. For unsurpassed skill and feeling of the form, ability to open possibility of each fabric and brilliant talent of stylisation, journalists named it «Kristobal Magnificent».

Its models compared to suits on portraits of great Spanish artists of the past — Koelo and Surbarana, Velaskesa and Goji, but thus they always were modern.

Interest to a historical suit helped Balensiaga to work fruitfully for theatre and cinema. In its relation to clothes traditions of Spain — severity and restraint, especially in relation to a body which is always latent by clothes were felt.
Balensiaga considered, that the woman dressed in a dress which only hardly that is hidden under it hints is much more attractive, instead of parades all. Balensiaga never used false busts and unprofitable hips, as much as possible opening plastic possibilities of each material.

Thanks to it the fashion included ratteen, a boucle and a tweed for a coat and jackets, a taffeta in a combination to a velvet, moire, rogozhka, reaped fabrics of type a shred. Collections Balensiaga always were very constrained and found, "Spanish" on colour: favourite colour was black, it supplemented white, brown and dark green.

In 1958 Balensiaga has been awarded by an award of the Honourable legion. In 1986 the licence on pret-and-port and spirits Balensiaga was bought by the French stylist and businessman Jacque Konke who has revived mark "Balensiaga". Designers of mark have visited both M.Goma, and Z.M.Timister.

Since 1997 and on present time, the creative director, the inspirer and the designer of mark "Balensiaga" is Nikolja Gesker.

It is difficult to present the successful woman without lipstick. Lipstick not only does the woman more attractive, but also protects lips from adverse external influences. The sun, a wind and a frost do a skin on lips dry. Besides, well picked up lipstick is capable to smooth visually defects of lips – too narrow or too chubby.

In the beautician of each woman should be at least three lipsticks – business, romantic, sensual. For business lipstick ideally approach beige tone, for romantic – pink, for sensual – red. The main thing – to choose a correct shade.

First of all colour of lipstick should correspond to your colour type. Besides, at a colour choice the sizes and the form of lips play a role. Dark tone reduce lips whereas the light and brilliant increase them. At a cold shade of illumination (the winter, blue neon lamps) is better to choose lipstick of warm colour scale and on the contrary, At warm yellowish illumination it is not necessary to be painted with orange or brown lipstick. At a bright make-up of eyes lipstick is better for choosing posderzhannej that on the person too bright two centres "did not argue". If very much it would be desirable to make up lips more brightly, it is necessary to muffle cosmetics in the field of eyes.

If at you a swarty skin, dark hair, it is dark – brown or amber eyes your lipstick – red with a bluish shade, it is bright – pink, beige with yellowish outflow or darkly brown.

If at you a light skin with a gentle golden shade, honey or zolotisto brown hair, it is light - brown eyes your lipstick – red with an orange shade, pink natural, zolotisto beige or zolotisto brown.

If at you a skin of a dairy whiteness, it is light fair-haired or reddish hair, blue or grey eyes your lipstick – colours of champagne or karameli, zheltovato pink and brick-red shades.

If at you a light pinkish skin, hair from it is light ashy to brown, soft eyes with a bluish shade your lipstick – it is light brown, classical pink for fair-haired, rozovo – brown for dark-haired, maslinovaja or olive.

Matte lipstick gives the quiet sated colour. The minus – is included into structure of such lipsticks powder as result – lips can dry.
Nacreous lipstick is good that at different illumination looks differently. The minus – does wrinkles on lips more appreciable as the result – approaches young women more.
Varnish lipstick visually increases lips, does by their chubbier. Also serves as a good humidifier. The minus – can spread. The nuance – in a tube looks much more dark, than on lips.
On actually colour, as is known, companions are not present. If cannot pick up the necessary shade in any way, stop on what is the closest to natural colour of your lips.
In a tube and on lips lipstick looks differently. Moreover: differently it looks and on different lips. If there is no possibility to use a sampler or you simply disdain it to do, to test lipstick for colour is better not on wrists as we have got used to do it with all decorative cosmetics, and on small pillows of fingers where the skin on structure is close to a skin on lips.
It is possible to put forward simply lipstick for all length and to bring to lips before a mirror to lips. The one who well knows features of the person, can correctly pick up colour even in such not labour-consuming way.

What should be good lipstick? It should not pull together a lip and to cause feeling of weight Lipstick should be put softly and easily on lips and exactly Should lay down to cause pleasant soft sensation on lips Should possess a pleasant smell Pay attention to appearance of lipstick — its surface should be smooth, without droplets and smudges the lipstick Core should be strong Under sun influence good lipstick should not thaw, as ice-cream.

On a structure
Where you would not put lipstick, trying it to be smeared it should easily and softly. There should not be feelings "stjanutosti" and weights.

On structure
That lipstick not only protected outside, but also humidified your lips from within, its structure should include vitamin E, keramidy, an aloe, vegetable oils, voski or other humidifiers. If as a part of any humidifiers is not present (that, by the way, in the modern cosmetic market meets seldom) lipstick will dry simply your lips. It is quite good, if lipstick contains the ultra-violet filters protecting lips from influence of solar beams. The average woman eats not less tube of lipstick in a year. Vitamin additives reduce adverse influences on an organism of chemical elements of lipstick.

On a smell
Do not forget the chosen tube to smell – it should smell, first of all, pleasantly for you. Hardly it is possible to use the cosmetics which smell irritates. One more comprehensible variant – absence of a smell at all.

On appearance
The column of lipstick should be smooth, without any droplets or cracks. Colour on all surface of lipstick should be equal, without any smudges.

Any woman knows, that one wave of lipstick can change weigh its image. Not changing all other make-up, but, having replaced colour of lipstick, it is possible to turn from the Cinderella to the princess, and of the gentle beauty to make the present woman-vamp. The main thing – to watch that during the most responsible moment lipstick has not started to spread or has not left traces somewhere on clothes or a glass (by the way, from a glass lipstick is recommended to be pinched simply, trying not to involve attention of associates).
The definitive choice, as well as always, remains for you. Try, experiment, fascinate!

If you think, that mission of a hairspray - only to keep a hairdress strongly be mistaken. Modern varnishes possess much bigger possibilities: they strengthen hair structure, supply hair with vitamins and amino acids, protect from ultra-violet beams and other harmful factors, shine and an especial shade add to hair. Before to buy a hairspray, not bad to familiarise with its components. It is very important, that the varnish structure did not include spirit which is capable to dry up and irritate a head skin, istonchat structure of hair.

Spirit brings much more harm, than advantage. To weaken negative properties of the spirit, many manufacturers add special conditioning substances in varnishes.

It is very important, that on a label flakonchika the substances improving structure of hair, such as glycerine, betain, pantenol, benzofenon appeared also. Glycerine allows to keep a moisture, keeping it, betain healthy shine, pantenol podpityvaet hair adds to hair, benzofenon is the protective filter.

Absolutely an another matter - varnishes with medicinal grasses, for example, from an aloe. Such varnishes do hair flexible and obedient, it is possible to comb the hair processed by such varnish, and not to be afraid, that the hairdress will lose the form. Besides, the aloe perfectly feeds hair.
The structure of varnishes can include special paints for giving to hair of an especial shade. Such varnishes will extremely gain you in a situation when it is necessary to build urgently a hairdress - enough slightly to comb hair and to cover different locks with various shades of one colour close to your natural hair colour.

On packings of some varnishes there is a statement as if they ”give additional volume”. This promise seldom proves to be true in practice.

And one more rather important characteristic of a varnish is a smell. It is good, when it is neutral enough and quickly disappears.

What varnish to choose? The answer to this question is simple: attentively read labels. The first and main condition: the varnish structure should not include spirit. It changes structure of hair, can cause irritation of a skin of a head, unpredictable allergic reactions.

Varnishes (the same as also skins for hair) happen different fixing: weak, average, strong and superstrong. Force of fixing depends on concentration of polymers: the it above the to remain a hairdress longer. Different fixing is used for different type of hair, for example, soft thin hair enough and a varnish of weak fixing, and here for a rigid unruly hair will accept only the superstrong. That the varnish exactly laid down, to spray it it is necessary from distance approximately 15-20 see

What should be a good varnish? First, it does not stick together on hair. Secondly, it is easily sprayed, thirdly, has no smell, fourthly, does not leave white "traces" after combing, fifthly, on ballonchike necessarily there should be a label containing a maximum of the information on the given product. It is structure, a period of storage, the address of the manufacturer, the recommendation about use. At using a good varnish hair keep shine, flexibility, plasticity, not sekutsja and do not look dim. The spray should be very thin, differently on hair the unpleasant rigid crust will be formed.

That the varnish really did not put harm to hair, it is necessary to follow several simple rules.

First, necessarily delete a varnish from hair before a dream. For this purpose it is necessary to comb hair very well and accurately. This procedure will help to remove a film which the varnish forms on hair. If this film not to remove, after a while hair become dim, will take an unhealthy form.

The second rule: it is undesirable to put a varnish on damp hair. The matter is that the varnish dries up faster, than hair. To comb them then it is very heavy - half of head of hear remains not on a head, and on a hairbrush.

Thirdly, it is better to use expensive and good varnish. Let it contains additional vitamins and vegetative extracts are will smooth harmful influence of "chemistry".

Hermes (Hermes) - one of the most known Houses of a fashion - associates at admirers with legendary scarfs-penalties, bags BIRKIN, belts with letter H on a buckle and, certainly, with orange boxes on which the known logo flaunts.

The house of fashion Hermes is one of the most well-known and oldest Parisian Houses. The company staff makes more than 4640 persons, besides in the near future is planned to open firm boutiques in Korea, China and several cities of Europe.

Today Hermes lets out products having by invariable success from a skin, clothes pret-and-port, perfumery and ornaments. Company HERMES INTERNATIONAL posesses the whole empire of the retail shops which have stretched the possession in 35 countries of the world. Incomes exceed $1,5 billion Nevertheless, business of the legendary House remains to this day family business, experts consider whose success as one of the most successful examples of family business. In what image the company making luxury goods, could keep the traditions and adherence to family values?

History Hermes directly is connected with loshadmi. In 1837 the founder of company Terri Hermes has run risks and has put up all money available for it in manufacture of a harness and saddles. Soon members of royal surnames became Terri Hermes's clients. Business extended. Bags and other leather accessories were added. Scopes of talents young and vigorous Teri are promptly multiplied and after a while cover manufactures of jeweller ornaments from gold and silver, every possible fashionable accessories, hours, and, is final clothes subjects.

In 1870 Terri Ermes has transferred control of family business to the son Emilju-Sharlju who later 10 years has redeemed in Paris the house №24 in the street Rue Fabourg St. Honore where shop HERMES and workshops have taken places. In 1920 Emil-Sharl has enriched assortment of leather products of the company, having added to it hours on a leather thong and leather gloves. Then the line of clothes has been started pret-and-port. In 1922 the son of the founder of the company, in turn, has transferred family business to its grandson - Emilju-Morisu Ermesu.

The whole five generations of vigorous and talented successors of business Teri Ermesa created empire Hermes, the empire which has proclaimed quality and faultless taste priority in the development.

Trading House Hermes does not stop process of the formation even during the difficult period between two world wars. In several French resorts branches of House Hermes open, and in 1929 the firm opens shops in Nju - York, than marks the exit on the global international market.

In 1970th years observers of the fashionable market repeatedly stated the fears for House HERMES, believing, that profitableness of the company has been sacrificed to quality. Also it is necessary to notice, that their fears had strong reasons: with introduction of artificial synthetic materials and growth of demand for simple and easy design, adherence HERMES to classics with its natural materials (silk and a skin) and to modest style could lead the company to crisis. And it is valid, usual for HERMES annual growth of sales in 5 % began to decrease steadily.

To overcome developed situation, the company has invited new designers of clothes who should recover a line pret-and-port and develop subjects of clothes new and rather unusual for the House, such as bajkerskie jackets and jeans. As a result the advertising campaign of 1979 representing the fashionable young girl in scarf HERMES, has opened a brand for new generation of consumers of luxury. The taken measures transformed the House from object of nostalgia of old generation to a subject of dreams of young men.

Now Hermes lets out various production: clothes, hours, perfume, jeweller ornaments, and since 1984 - refined subjects of table layout. However, as a tribute to the past, attributes of riding remain the logo of the fashionable house.

All over the world for today delightful scarfs, or a penalty as them name in House Hermes use special popularity. Weekly designers of the company develop three new samples to a penalty, the control over creation of each image personally carries out present, the fifth under the account, the head of the House Jean-Lui Duma-Hermes (it has replaced on a presidential post of the father, Robera Duma, in 1978). As it is necessary to notice, that for koloristiku already more than 20 years answer a penalty the unique person - Charles-Anri.

Not the smaller glory in the world of a world fashion was got by accessories from Hermes: ties, bags or gloves, and also other trifles which are bought up with amazing speed. Even despite high cost in 5-10 thousand dollars, handbags Hermes to have to order for some months. And nominal bags Hermes have received the world popularity.

Image of mark of the highest level the uncountable branches opened in the United States support, Asia, Europe, Avtsralii and other corners of globe.

Now creative director Hermes is Jean-Paul Gaultier.

Many prophesy to the house of fashion Hermes the brilliant future, and is quite possible, that the House can shortly make a serious competition to such companies as Gucci and LVMH.