Company Salvatore Ferragamo – one of the most known and considerable Italian and world luxury the brands, representing footwear, products from a skin, accessories, clothes and aromas. All things making an exposition of boutiques of mark Salvatore Ferragamo, it is completely made in Italy.
The company belongs to family Ferragamo and their elder son is supervised Salvatore Ferragamo Italia SpA which president is Vanda Ferragamo, the wife of the founder of the House, and the general director – Ferruchchio Ferragamo. New collections of clothes, footwear and accessories of mark Salvatore Ferragamo are on sale in more than in 450 boutiques worldwide.
Salvatore Ferragamo was born in the end of a century before last in the Italian village, on the earth where all are able to sew footwear. In 8 years he has sewed the first boots, in 12 - has opened the shoe workshop, in 16 - has left in the USA and soon already put on all Hollywood. Floor negri and Mary Pikford, Rudolf Valentino and Gloria Svenson were its constant clients. To do perfect footwear, it was learnt to anatomy and the mathematician. It was the first who has made shoes on heels convenient in a sock. He has invented a platform sole.
There was it thanks to Benito Mussolini. In 1936 when Ferragamo worked in Florence, the Ethiopian campaign has begun. All high-quality steel of which the master has got used to make instep supports, has been requisitioned for military needs. Instep supports began to break, heels - to be unsteady, and ladies brought shoes back, Ferragamo them repaired again and again, but saw, that it is a vicious circle. And then he has decided to fill space between a heel and nosochnoj a part a pith tree from Sardinia. Platform soles became sensation, the fashion on them has bypassed all world.
To create illusion of "invisible" shoe Ferragamo cut out from a tree klinoobraznyj a heel so that the foot seemed simply weightless in air. It has replaced leather crosspieces with nylon threads, having spent them from one party of a sole to another.
Depending on light conditions the top part of such sandals - barefoot persons often seemed invisible while under a certain corner it seemed, as if the heel floated by air. Despite all virtuosity and the present avalanche of publicity of a sandal were not bought almost. Ferragamo explained it to that women felt too frankly undressed in such footwear, others considered, that the price was fault to all. “Who will want to buy pair of invisible shoes for 29,75 dollars if for the same money it is possible to buy 4 tons of coal?” - one newspaper wrote. Probably, that the ingenious design idea was too illusive and insignificant for women of a post-war time who thirsted the present abundance and excesses.
In 60th years "invisible" shoes have gone through the present furore. Heels and fringings of these fashionable it is at that time exemplary fashion designers decorated brilliant stones. It is paradoxical, but, remaining transparent and at times invisible to a sight, shoes, nevertheless, drew all looks on themselves, and legs on which they have been dressed, undoubtedly, should be well-groomed and have the excellent form.
Among inventions Ferragamo - sandals on outsets in the ancient Roman style, made it for the Hollywood film in 20th years. Before women did not represent, as it is possible to bare a foot publicly. Also have put on sandals only after the present Indian princess for whom was habitual to show feet, has appeared in them on a secular reception about what have immediately written newspapers. Ferragamo the first has started to experiment skins of exotic animals and the fish skin. Ferragamo has thought up open shoes with multi-coloured vkladkami and a heel-cage consisting of rods.
As the legend says, signor Ferragamo took a measure each client and knew all about their tastes and whims. Gloria Svonson and Klodet Kolber preferred classical models. Marlene Dietrich always chose footwear of courageous vanguard design and put on each pair of no more than two times. Ingrid Bergman shoes on a low heel, and Odri Hepbern – absolutely without a heel liked. Even when Salvatore Ferragamo has returned to Italy in the late thirties, its communications with the world of Hollywood have not weakened. It made well-known sharp-nosed lodochki on 11-centimetric hairpins, Monroes favourably underlining sexuality Merilin, and in Salvatore Ferragamo Greta Garbo ordered the shoes stylised under the man's.
Today mark Salvatore Ferragamo not only sews footwear for a daily life of stars and their solemn issues, but also continues to co-operate with leading movie companies. In 1996 for the Madonna in role Evity Peron in Alan Parker's film company Ferragamo has created 14 models. For Drju Berrimor crystal shoes in which she acted in Andy Tennanta's film «History of the Cinderella» have been made