History Prada
The company, which originally carried name Fratelli Prada («Brothers Prada») has based in 1913 Mario Prada. The company specialised on manufacture of road bags from an exotic skin of walruses, than and has caused interest of well-founded buyers. Later 45 years have passed management Prada to the daughter of the founder - Louise. In 1978 grand daughter Mario Miuchcha Prada has inherited from mother the enterprise for release and sale of products from a skin and has headed company movement in the world of clothes of a high class.
Miuchcha Prada (was born in 1949) - the Italian designer of fashionable clothes, the most younger grand daughter Mario Prada. In 1978 from mother she has inherited Prada SpA and together with husband Patritsio Bertelli was engaged in company advancement in haute couture industry. It has doctor's degree on political science.
It least approached for a role of the successor: last five years Miuchcha studied, participated in a pantomime at Milan "Theatre Pikkolo", officially consisted in Communist party and in the seventieth was the leading defender of the rights of women of Milan. But soon Prada has shown, that it costs.
Miuchcha has met Patritsio Bertelli, the husband and the business partner, in the same year when has headed family business. «If I have not met it, I, probably, would throw all, or, at least, could not make that was possible», - she admitted once. Under the guidance of Bertelli the fashion house has started to turn to the international conglomerate.
Secret Prada is not obvious. It would Seem, to Prada the concept expensively-richly, neither aristocratic - conservatively-elegantly, nor Hollywood - aggressively-sexually does not approach favourite by "new money». Prada out of these categories is the original symbiosis of all these concepts avoiding maximalism and tendentiousness. Prada for everyone the - elegant, sexual, conservative, expensive. Everyone finds that searches. Probably, for this reason so much different people love things from Prada.
Prada tempts women of all world with refinement, elegance, faultlessness of a cut, graceful detailed elaboration. As it is strange, the history of house Prada is full of love and calmness. Mario Prada peacefully owned Milan shop of bags, suitcases and leather accessories which was inherited by his sons. So has developed, that Miuchia Prada, grand daughter Mario, has met the love in person Patritsio Bertelli. Merge of hearts has added merge kapitallov. Husband Miuchii has appeared talented komersantom. Having put up considerable money in PR family business of the wife, it has forced public to accept it at once. However, without its design abilities and a magnificent scent all would be useless.
It managed to convince buyers, that bags can be plastic and thus to serve as a desire subject of everything in the slightest degree involved in a fashion. People have suddenly wanted kapron combinations in the faded floret by which twins have been hammered selpo from Moscow to most to suburbs, the grandmother's stretched jackets and the lowered socks. Sometimes it seems, that it did all to test public for a break. But “the fashion goes there where looks Miuchia Prada”. Possibly, therefore this name is included in the list of 100 most influential people of a planet.
«Time» describes clothes Prada, as «modest, combining traditionally good manners and an ultrafashionable industrial lustre». Unlike the policy which has developed at other luxury brands, such as Lui Vuitton (Louis Vuitton), black with silver triangular logo Prada does not become a dominating element of design. Company products are created in the spirit of which can be characterised as "antistatusnost" or «snobbery on the contrary». Prada name the brightest representative granzha in sphere from-kutjur. In the world of fashion Prada – the same, that Nirvana or Pearl Jam in the music world. Uniqueness of House Prada, in comparison with competitors, consisted also in special to "a business aesthetics» its clothes, that extremely imposed a female part of mankind during an epoch of total emancipation. The firm even named some female collections precisely "uniform".