More romantic history, than the history of creation of house Chloe, probably, not to find. Fashionable house Chloe based in 1952 is considered the ancestor pret-and-port – ready-to-wear clothes of a class lux.
Before its occurrence expensive fashionable houses of France made only dresses haute couture, that is custom-made and in the single copy. The situation satisfied those few representatives of the elite, ready to leave the solid sums of money for the sake of own image, however in any way had no to development of the fashionable industry as a whole.
As a matter of fact, at Chloe never existed strictly chosen line of style - the philosophy of this fashionable house varied under the influence of the invited talented fashion designers.
All has begun in 1945 when young rich aristocrat Gabi Agen has arrived from Egypt to Paris.
It, having become bored from high life, together with two girl-friends directly at home suited a workshop on tailoring of dresses. The name to mark Gabi has given by name girlfriend Hloe de Brjumeton. The enterprise was started as comic and for a short while. However lovely dresses were bought up at girl-friends with a surprising agiotage. As a result in 1956 in well-known Cafe de Flore the first display has taken place.
Simple and elegant dresses have not left indifferent women of fashion: for the first time in history fashions the shown models were natural and artless. Idea of a collection - “a glamour on every day” - have very much liked secular young ladies of that time.
The whole nine years for Chloe the most different fashion designers while in 1965 for business Charles Lagerfeld who "has got stuck" there for eighteen years did not undertake were engaged in design. Having added feminity and softness silhouettes, it has made this mark fashionable and recognised all over the world. In the sixtieth, thanking Lagerfeldu, streaming fabrics, and also dresses and blouses in style which can be characterised as something an average between hippie and tsyganshchinoj became card Chloe. Such style has suited to taste to the most brilliant women of that epoch: Grejs Kell and Maria Kallass.
In 1971 Chloe has opened the first firm boutique in the centre of Paris, having made its place of daily pilgrimage of women of fashion from all Europe.
After Lagerfeld has left Chloe, having gone to work wonders in legendary house Chanel, the mark tested almost ten years' crisis. In 1992 Lagerfeld on couple of years has returned on the left post, having tried to revive interest of beautiful collections of fans of purely French romantic style already spoilt by an abundance.
In 1995 the management offers a place of leading fashion designer Stelle McCartney. For the first time its collection has been shown public after leaving school Sent-Martins on a class of fashionable design. Many students and now for degree display ask the friends to take part in defile. Two supermodels - Naomi Campbell and Kejt Moss … have appeared girlfriends Stelly
Pity position of House Chloe has not frightened the debutant. One of its teachers recollects, that it always was “the efficient girl”. Thus Stella never epatirovala public, not “sewed oleni horns to a back of a night pyjamas”. Its style always was womanly, sexual, with a lung "hippovskim" a shade. And here to you a new image from Chloe - classics and vintazh, laces and a transparency.
At McCartney Chloe again has taken in the lead positions in the world fashionable market, having opened boutiques in New York, Hong Kong and London and having brought huge profits to its owners.
In 2002 after leaving Stely the post occupies Fibi Filo. Collections Fibi Filo easy and quiet on mood. Its things are created for matured turgenevskih girls. Slenderness translucent topov, confident feminity of air dresses, many-tier skirts-veils became companions of collections Chloe, remaining thus same sexual, as well as always. And then, on the peak of the success suddenly took and has left, having made happy the colleagues only dry statement that plans the next years to devote to a family and the future daughter.
In October, 2006 "baton" have transferred to the designer of the Swedish origin and the graduate of the London School of design of St. Martin - Paolo Melimu to the Anderson. The Swede who has worked on a post of only three years, obviously has not justified hopes, and here now, at the crossroads two roads Chloe tries to revive anew.
About the 38-year-old assistant of house Chloe to whom have charged mark revival, a little that is known. Unless only that it began assistant Fibi Filo, to much at it has learnt and it is ready to realise many of the got skills and the projects conceived together into a life. Behind shoulders at Makgibbon – only a position of the assistant in house Valentino yes the diploma of prestigious London college of design Central Saint Martins. However, what to think – speak, the girl with enthusiasm has concerned the powers given to it and there has already begun preparation of a collection spring-summer 2009 which all of us can estimate in October.