With arrival to legendary Spanish fashionable house Loewe (it is said: Lu-hey-vej) creative director Stewart Viversa in January of this year on horizon the new serious player of the world fashionable market has loomed. pochivshy, was, the house of a fashion beginning 162 years ago as factory on manufacture of leather bags and accessories, not simply worries a rebirth, and has seriously aimed to win Europe and to make a competition atlantam. FashionTime how the past inspires the future.
With the Madrid concern Loewe which does not have contrary to ordinary opinion absolutely any relation to the German manufacturer with the same name find fault-end TVs, has been based in 1846 by one of the first Spanish businessmen of German origin Enrike Luejveem. It has been betrayed to the business and was engaged exclusively in tailoring and sale of bags and accessories from a skin, not aspiring at all to leave on the international level and to expand manufacture.
In 1905 it has made the workshop the main supplier of a royal court yard, and after five years its boutique became the most popular in Madrid. After death Enrike in the end of XIX century factory Loewe which has kept a name of the founder, has fallen into in enterprising hands - began to acquire clientele and to open the branches abroad, having begun with fashionable London and a boutique on prestigious the Nju-bond-strit.
Turning point has happened in 1947 when mark Loewe of the first in Spain has got exclusive rights on sale of collection New Look from Christian Dior, on those times of the main world fashionable house and the legislator of trends.
To 1960, having inspired by successful development and an obvious bias in lady's wear area, management Loewe has employed own designers and began to let out a firm line of ladies' clothes.
In 1970 mark has presented the first perfume “L” - successful start has begun the whole history. For today at house Loewe 14 firm aromas are let out.
The founder of well-known mythological logo Loewe is designer Visente Conducted, employed with mark of known Spanish both European graphic designers and included in collections expensive accessories from the silk, subsequently become to one of firm accents of the Spanish house of a fashion.
In 1996 house Loewe has got French fashionable concern LVMH which owns till now a controlling interest of mark and has the right to build a policy and to appoint new designers. Actually, a year later after the favourable acquisition LVMH, headed for modernisation and conquest of younger audience, has appointed creative director Loewe to that moment of little-known designer Narsizo of Rodriguez, for four years managed to involve in mark interest of the Hollywood stars and the most exacting fashionable critics.
On change to the Rodriguez which has left from Loewe to create own fashionable house, in 2001 the Spanish designer José Enrinke Ona Selfa who born both grown in Bruxelles and has been brought up on traditions well-known antverpenskoj of the school of modern design has come.
The unusual manner of processing of a skin and modern technological decor have caused rough delight on the Parisian week of a fashion of a season «autumn-winter 2002/2003» - then house Loewe debuted on a world fashionable scene, instantly having gained authority at admirers of elegant womanly style. Selfa throughout all three years at wheel Loewe continued the traditions begun at the beginning of the century, - tried to use in each model noble furnish by a skin. Inserts from an elite soft skin decorated both daily dresses-jerseys, and silk evening dresses, and even sportswear Loewe.
To one of the first Selfa has presented under mark Loewe fashionable now an accessory - the Greek sandals - "gladiators". Six-summer service Selfy, despite all its diligence, has not brought in coin box LVMH of the big dividends in this connection new management Loewe has decided to take cardinal measures and has appointed to a post of the creative director of British Stewart Viversa, having charged to it to make revolution.
New turn
Revolution which all waited from the former designer of the British mark Mulberry Stewart Viversa who has moved to the Spanish capital in January of this year, has almost happened on its debut display by spring of 2008. The Osenne-winter collection 2008/2009 which are distinct from all that was earlier, has captivated visitors of the Parisian Week of the Fashion asymmetric leather dresses with unprofitable pockets, trousers-pipes in sexy obtjag, jackets from mint of a pink skin with a magnificent jabot, jackets-bomberami from a matte skin with air sleeves and others futuristichnymi in the images.
The graduate of Westminster university, 34-year-old Vivers began the design career in studio of the Italian mark Bottega Veneta and French Givenchy. During six seasons since summer of 2002 he helped Mark Dzhejkobsu to create bags for Louis Vuitton then has left in Mulberry.
Its distinctive feature - so-called "kul-factor". All dizajny, represented Viversom, equally approach also to conservative-minded fashionable ladies, and feshionistam, got used to unite in the image absolutely different styles.
Source: a site bcetyt.ru