July 30, 2008 at 9:36дп
Company MaxMara has been based in the early fifties the last century. At that time glorified couturiers corrected the fashion world, serving a narrow circle of clients - aristocrats and the Hollywood stars. During this critical time young Italian Akille Maramotti starts to create fashionable, convenient and accessible clothes under the price.
In city of Redzhio Emilija in the end of the last century the great-grandmother of the founder of firm Akille Maramotti sewed clothes for women. Then his mother has based a cut and sewing vocational school. Akille has continued family tradition. First collection MaxMara has been presented in 1951. Pure lines and a successful cut of models were a success. In 1958 manufacture has reached industrial volume. Today company MaxMara takes the third place on industrial production in Italy.
In 1969 youth line Sportmax is created. This step has been made towards to young women at the age from 18 till 30 years, wishing to feel comfortable, but thus to look effective.
Emmanuel Caen, Charles Lagerfeld, Luchiano Soprani, Gi Half-flax and Anna-Maria Beretta by then already co-operated with the company, but about it it was not known yet to buyers. Designers working over collections varied, but there was invariable irreproachably elegant style MaxMara.
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